A focus strategy means:

A focus strategy means:

• A. Serve a broad market.
• B. Engage in price-based competition across all segments.
• C. Expand globally with generic products.
• D. Serve a narrow niche better than other firms.

Answer: (D)

A focus strategy concentrates on a narrow market segment and tailors offerings to that group's specific needs. The aim is to serve that niche more effectively than broader competitors, often by either differentiating for that segment or by cutting costs to serve it more efficiently. This is why the best description is to serve a narrow niche better than other firms: the emphasis is on carving out a distinct position within a limited market, rather than appealing to everyone or offering generic products. Other options describe broader approaches—for example, targeting the entire market, competing on price across all segments, or expanding with generic products globally—which don’t align with focusing resources and capabilities on a single, defined group.

A focus strategy concentrates on a narrow market segment and tailors offerings to that group's specific needs. The aim is to serve that niche more effectively than broader competitors, often by either differentiating for that segment or by cutting costs to serve it more efficiently.

This is why the best description is to serve a narrow niche better than other firms: the emphasis is on carving out a distinct position within a limited market, rather than appealing to everyone or offering generic products.

Other options describe broader approaches—for example, targeting the entire market, competing on price across all segments, or expanding with generic products globally—which don’t align with focusing resources and capabilities on a single, defined group.